Our Board of Advisors are hand picked to ensure we get the best advice from the best people available to keep us in check, and hold us accountable to fulfilling our promises.


Jack Parsons

Chief Executive Officer 

Jack’s been recognised as Young Digital Leader of The Year, included in the 100 Faces of a Vibrant Economy, Kindest UK Leaders, and been named Most Connected Young Entrepreneur. Jack also sits on several Boards that impact and support young people’s lives, and is the  International Advisor on Youth to governments, businesses, and charities. 


Paul Frampton Calero is a highly experienced marketing leader and was named in the Top 25 Marketing and Advertising influencers on social media. Paul is the former CEO of Havas Media Group UK & Ireland. As the former CEO, he oversaw a £100m business with 900 staff that included 5 media agencies. Paul was also listed in the Evening Standard’s Progress 1000 Brand Builders.

Paul Frampton

Jacqueline de Rojas CBE

Group Board Advisor

Jacqueline was honoured as CBE for Services to International Trade in Technology in the Queen's New Year Honours list 2018. She is president of techUK and non-executive director of Rightmove plc, Costain Group plc, and FDM Group plc and, in 2019 she was included in the World’s 100 most influential people in digital.

Craig Fenton

Group Board Advisor

Craig Fenton is a business leader and entrepreneur who has worked in the technology industry for 20 years. He leads Strategy & Operations for Google in the UK and Ireland. Craig is also an investor and mentor in several startups and founded his own record label to give young artists from lower socio-economic areas their start in music.

Sacha Romanovitch

Group Board Advisor

Sacha Romanovitch was former CEO of Grant Thornton UK and a member of the global board. She co-chairs of the Inclusive Economy Partnership, a Government-convened Partnership. She also sits on the board of London and Partners, which works with the Mayor of London’s office to promote London internationally.

Alex Williamson

Group Board Advisor

Alex Williamson is a business leader who spent nine successful years as CEO at Goodwood. Later he became the CEO of House of Fraser which he ran with 14,000 employees. Most recently he became CEO of Inspiring learning - providing young people unique, educational and fun-filled adventure programmes. Alex also became an advisor at the Queen Elizabeth Olympic Park.

Priya Guha

Group Board Advisor

Priya Guha is a British business executive, venture partner and former leader of Rocketspace in the UK. Previously Priya was a diplomat who served as British Consul-General in San Francisco. Last year Priya was named Top 5 Asian Women in UK Tech and Top 50 Most Influential Women in UK Tech.

Paul McCrudden

Group Board Advisor

Paul is Europe Marketing Director at Eventbrite, running its B2C and B2B operations. Paul's previous experience includes global and European roles at Twitter. Paul is a Non-Executive Director at Card Factory, and on a regional advisory board at the National Trust.

Nicola Pearcey

Group Board Advisor

Nicola Pearcey is Lionsgate's UK and European President who is responsible for the company's operations and administrative functions, acquisitions and building Lionsgate's strategic direction where she's been for 14 years. Prior to this, she worked in a variety of roles at The Walt Disney Company.

Jonathan Harman

Group Board Advisor

Jonathan Harman served as Managing Director at Royal Mail Group for six years. Jonathan has previously led Marketing and Martech businesses through periods of transformation for Omnicom, WPP and Aimia. He now runs his new consultancy Bloom Profit Growth.

Grace Rothery

Group Board Advisor

Grace Rothery is the Head of the UK business of Gazprom Energy - the largest business gas supplier in the UK. Grace started her career in legal and professional services and worked in commercial law for several years.

Lorranie Metcalf

Group Board Advisor

Lorraine Metcalf is currently Chief People Officer at Quantexa. Lorraine is a commercially driven FCIPD qualified professional with over 20 years’ experience prior to joining Quantexa in October 2019, Lorraine was the Chief Talent Officer for Zoopla Property Group Plc and 9 years growing Electronic Arts’ turnover in the UK from $493 million to $2.5 billion.

Phil Livingstone

Group Board Advisor

Phil is Global Director of Digital Marketing for The Body Shop. Phil is a well-qualified and seasoned marketing leader having had 20 years’ experience of both media agency and client-side. Phil ran digital marketing for 6 years at British Gas.

Getting involved.

We're always happy to answer any questions you might have, and always looking for new ambassadors willing and ready to start repping our brand!

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