Our Board of Advisors are hand picked to ensure we get the best advice from the best people available to keep us in check, and hold us accountable to fulfilling our promises.


Jack Parsons

Chief Executive Officer 

Jack’s been recognised as Young Digital Leader of The Year, included in the 100 Faces of a Vibrant Economy, Kindest UK Leaders, and been named Most Connected Young Entrepreneur. Jack also sits on several Boards that impact and support young people’s lives, and is the  International Advisor on Youth to governments, businesses, and charities. 

Jacqueline de Rojas CBE

Group Board Advisor

Jacqueline was honoured as CBE for Services to International Trade in Technology in the Queen's New Year Honours list 2018. She is president of techUK and non-executive director of Rightmove plc, Costain Group plc, and FDM Group plc and, in 2019 she was included in the World’s 100 most influential people in digital.

Sacha Romanovitch

Group Board Advisor

Sacha Romanovitch was former CEO of Grant Thornton UK and a member of the global board. She co-chairs of the Inclusive Economy Partnership, a Government-convened Partnership. She also sits on the board of London and Partners, which works with the Mayor of London’s office to promote London internationally.

Alex Williamson

Group Board Advisor

Alex Williamson is a business leader who spent nine successful years as CEO at Goodwood. Later he became the CEO of House of Fraser which he ran with 14,000 employees. Most recently he became CEO of Inspiring learning - providing young people unique, educational and fun-filled adventure programmes. Alex also became an advisor at the Queen Elizabeth Olympic Park.

Priya Guha

Group Board Advisor

Priya Guha is a British business executive, venture partner and former leader of Rocketspace in the UK. Previously Priya was a diplomat who served as British Consul-General in San Francisco. Last year Priya was named Top 5 Asian Women in UK Tech and Top 50 Most Influential Women in UK Tech.

Paul McCrudden

Group Board Advisor

Paul is Europe Marketing Director at Eventbrite, running its B2C and B2B operations. Paul's previous experience includes global and European roles at Twitter. Paul is a Non-Executive Director at Card Factory, and on a regional advisory board at the National Trust.

Nicola Pearcey

Group Board Advisor

Nicola Pearcey is Lionsgate's UK and European President who is responsible for the company's operations and administrative functions, acquisitions and building Lionsgate's strategic direction where she's been for 14 years. Prior to this, she worked in a variety of roles at The Walt Disney Company.

Getting involved.

We're always happy to answer any questions you might have, and always looking for new ambassadors willing and ready to start repping our brand!

Contact Us
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